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Jessica Alba's clean-living startup, The Honest Company -- a subscription ecommerce service selling eco-friendly, non-toxic family-oriented products such as diapers, skin care and cleaning products -- has closed a $25 million funding round, led by Institutional Venture Partners, and joined by Iconiq Capital. 
via TechCrunch http://feedproxy.google.com/~r/Techcrunch/~3/dhGANX64K3Y/
Jessica Alba's clean-living startup, The Honest Company -- a subscription ecommerce service selling eco-friendly, non-toxic family-oriented products such as diapers, skin care and cleaning products -- has closed a $25 million funding round, led by Institutional Venture Partners, and joined by Iconiq Capital. via TechCrunch http://feedproxy.google.com/~r/Techcrunch/~3/dhGANX64K3Y/
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