Apple has quietly launched a new category in the App Store: Kids. First announced at WWDC, the newly launched category features apps curated by Apple's editorial staff, appealing to children of certain age ranges including sections for: "Best for Ages 5 & Under", "Best for Ages 6-8", and "Best for Ages 9-11."
Besides sub-categorizing apps by age range, the Kids section also features game specifically aimed at children aged infant to 11, brands (like Disney) with apps that appeal to children, and kid-specific collections like "Create &Play," "Shapes & Colors," "First Words & Numbers," and more.
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via TUAW - The Unofficial Apple Weblog http://www.tuaw.com/2013/09/23/apple-launches-kids-category-on-app-store/
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