This is Apple’s new 3-minute iPad Air commercial in high definition




DevBeat 2013
Nov. 12 - 13, 2013

San Francisco, CA


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Apple just unveiled the stunning new thinner, lighter, faster iPad Air, and already someone’s grabbed the 1080P video version of its three-minute commercial starring design guru Jony Ive.


That someone is Tanner Marsh of “iCrackUriDevice,” or I crack your iDevice and here it is:


“This is the thinnest, lightest, and most powerful iPad we’ve ever delivered,” Apple design guru Jony Ive says.


iPad Air has the same 9.7″ display as previous models, but a 43 percent smaller bezel, and 20 percent less thickness. It also now weights just one pound, and comes with Apple’s new 64-bit A7 chip, improved cameras, and the same 10-hour battery life.


At some point, surely, Apple is going to have to switch up the typical Jony Ive infomercial. The style is getting a bit old, and the grizzled earnest-ness is getting regularly spoofed.


And, contrary to the video, the iPad Air does not actually float.







via VentureBeat http://venturebeat.com/2013/10/22/this-is-apples-new-3-minute-ipad-air-commercial-in-high-definition/

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