Apple posts "Behind the Scenes" video for its "1.24.14" ad

Apple yesterday morning released a tribute video to the Mac that was shot entirely with iPhones. As we previously reported, the ad, dubbed "1.24.14", features vignettes showcasing how people across the globe are able to empower themselves with Apple products.

On Monday evening, Apple uploaded a new video to its YouTube page, this one presenting a behind-the-scenes look into how the tribute video was made. The video provides an intriguing peek into the world of ad executives and the directors who take ideas from the page to the screen. If you look closely, you'll even see a few shots of legendary ad man Lee Clow.


via TUAW - The Unofficial Apple Weblog RSS Feed


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